Chelsea is proof, if proof be needed, that beautiful colours, great looks, demonstrable quality and certified durability will always sell, even in tough times (and will keep your feet warm in winter!). This winning number is a luxurious, Brussels Bouclé style low level loop pile in 100% wool 3 ply yarn. It has an Actionbac backing, is available in four and five metre widths, and in rolls or cut lengths. Suitable for heavy domestic or general contract applications, it’s Scotchgarded and fully tested to confirm above par credentials for being insect and rot proof; and light, wet and shampoo fast. It comes in eight irresistible colours of the moment – sea salt, driftwood, ash, graphite, cream, sand, mud and cork.

Barbican is the latest addition to our acclaimed co-ordinated stripes and two-tone options – and really hits the spot for those looking for quality that will give them performance, but at very competitive price points. It’s a 00% two-ply multi-level loop pile, also suitable for both heavy domestic and general contract applications. It’s Scotchgarded and vigorously tested for colour fastness, against light, wet and shampoo. It’s also insect and rot proof. The range comes in a fabulous new multi-stripe design and a co-ordinating two-tone plain in six fashionable earthy tones: ashes, cappuccino, smoke (shown) aspen, wheat and parchment. Available in four and five metre widths (four metre only in the stripe).

Look out also for Balmoral – new for 2012 – an exciting addition to our in- house produced synthetic yarn collection, ideal for contract installation It’s a two tone cut pile – 8mm pile height – in 100% polypropylene with a heavy, impervious Gelbac available in 4m width and nine exciting colours: ash, cinnamon, grass, oyster, cappuccino, rose, velvet, iron and coal.

We’d like to extend a big thank you to all our customers and colleagues who took the time to come and visit us at the Domotex trade show last month. The new stand looked fabulous and attracted lots of positive comments. Although we couldn’t help noticing that the show seemed a little smaller than in previous years and footfall seemed a little lower in general, Edel Telenzo had a good show and we in the UK were pleased with the attendance and interest.

COMING SOON

Reaction to some of the new ranges due out over the next few months was very positive. We’re really excited in particular about:-

• A new contract quality, Balmoral, with a totally impervious backing,which will be available in rolls only
• Three fabulous new 50-50 wool fully Scotchgarded polypropylenes – Highbury, a contrasting stripe, Islington, a textured loop and Hampton Court, a plain design – which will be available in cut lengths and rolls 4m and 5m width for domestic and contract markets (they will be included on tombolas) in a range of our usual sophisticated, earthy, muted tones
• Casablanca – a new top quality 100% polyamide  being developed for launch later in the year. It’s something totally different and, we think, exciting!

Barbican from Edel Telenzo

Edel Telenzo is a stalwart at Domotex and returns for 2012 at a new, improved location – stand C18 in Hall 5, alongside other broadloom producers. The manufacturer’s strength lies in its depth of offer, with expertise in both wool and wool mix qualities and polypropylenes on gelbac, thus covering both retail and contracts markets comprehensively.

Visitors to the stand will be able to see the latest additions to the wool collections, earmarked to be a real winner in 2012. Barbican is 100% two-ply multi-level loop pile suitable for Heavy Domestic and General Contract applications. It’s Scotchgarded and vigorously tested for colour fastness, against light, wet and shampoo. It’s also insect and rot proof. The range comes in a fabulous new multi-stripe design and a co-ordinating two-tone plain in six fashionable earthy tones: Ashes, Cappuccino, Smoke (shown) Aspen, Wheat and Parchment. Paddington is a chunky high-low loop pile in 100% three-ply wool, Scotchgarded and in six versatile colours: Cafe au Lait, Mink, Tan, Khaki, Gravel and Saffron.

As always Edel Telenzo will be using the show to test market new ideas and developments as well as unveil hard launches and the team looks forward to welcoming customers old and new to come and see for themselves what lies behind the company’s reputation for cutting edge textures and colours in tufted of high quality but also good value.

Chelsea from Edel Telenzo Carpets

All of Edel Telenzo’s current commercial and domestic ranges will be available for viewing on the stand at Domotex 2011, along with some exciting new developments, still under wraps, which can only be described as “very different; very exciting!” Find us in Hall 6, stand E42 – same as usual.

We are, we know, in an enviable position, offering as we do comprehensive programmes of wool, wool mix and synthetic ranges for domestic and contract markets. Quality and value are equally at the heart of our ongoing commitment to new product development – designed to help retailers obtain business on all fronts, at all times!

The latest 100% wool carpet to go into production is Chelsea, a tough, Scotchgarded 3-ply level loop in 4 and 5 metre width and nine earthy colours, ranging from cream to graphite. It joins popular recent additions such as the multi-stripe Bakerloo with naturals, plus plum and mulberry; the luxuriously thick Alpine Collection in deep cut pile and bouclé options, representing amazing value for money in the luxury sector; and the new, very affordably priced, roll only wool options, textured Hudson and plain Lawrence.

Two new synthetic carpets in hard wearing but luscious, high quality polyamide 6.6 yarn are Verdi and Wild Romance. Verdi is a luxurious 3/8th gauge twist, with a 36mm pile height and a lustrous shine in 12 rich colours; Wild Romance is a versatile 1/10th gauge option with a 14mm pile height, in 15 colours.

We are also planning more commercial offerings for the UK market in 2011, in wool, wool mix and synthetic constructions, including our own, in-house produced Edelon Protect 100% polypropylene yarns, which lock the colour into the product to produce superior stain and bleach resistance, as well as being moth proof and non-allergenic. Aquarius is the latest Edelon Protect offering, a keenly priced, attractively homely looking cut pile carpet, designed specifically with the care home market in mind.